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McMaster University

Advertising Policy for McMaster Times

Complete Policy Title: Advertising Policy for McMaster Times

Policy Number (if applicable):

Approved by: McMaster Times Advisory Board

Date of Most Recent Approval: March 1989

Revision Date(s):

Position Responsible for Developing and Maintaining the Policy: Executive Director of University Advancement

Contact Department: Public Relations


  1. The closing date for all advertising is 30 days prior to the publishing date.
  2. Camera-ready advertisements are preferred and encouraged. For ads camera-ready, the advertiser will be charged an additional fee for creative service. Proofs will be sent for display advertisements up to 14 days before publication.
  3. No changes or cancellations after closing date.
  4. Prior to the closing date, ad positioning can be requested at an additional charge.
  5. Size restrictions apply. Nothing smaller than a quarter-page can be purchased by an advertiser.
  6. Classified advertising is not in effect.
  7. Advertisement copy cannot be given by phone. Confirmation of space purchase will be sent in writing. Ads requiring makeup may be sent by FAX by prior arrangement.
  8. No responsibility assumed for errors in advertisements beyond the amount charged for that portion of the advertisement in which the error occurred.
  9. Ad submissions may be sought for unexpected vacancies that occur between the closing date and press time; the publisher will not be responsible for errors.
  10. The publisher reserves the right to add the word "advertisement" to any paid matter.
  11. The publisher reserves the right to classify, censor, revise or reject any advertisement which offends or provokes or that may be socially or politically incompatible with the views of McMaster University.
  12. Advertisements with similar products or service will not appear on the same or facing pages.
  13. Advertisers are reminded that the Ontario Human Rights Code prohibits discrimination because of age, sex, marital status, race, creed, colour, nationality, ancestry, or place of origin. McMaster Times, therefore, reserves the right to make the necessary changes in advertising copy.
  14. McMaster is a signatory to the Federal Contractors Program. The program requires that suppliers of goods and services to the federal government who employ 100 persons or more and who want to bid on federal contracts (including research contracts) of $200,000 or more must commit themselves to implementing employment equity as a condition of their bid. This commitment requires the identification and removal of artificial barriers to the selection, hiring, promotion and training of women, aboriginal peoples, persons with disabilities and visible minorities. As a result, if applicants are sought for some positions advertised in The Times, advertisers may be asked for additional information.
  15. Centre inserts are reserved for McMaster's Alumni Advancement Office. Inserts in other areas of the magazine and costs will be determined and negotiated on an individual basis and will depend on size, subject and weight.
  16. Prices outlined in the Rate Card are in effect.
  17. Terms of payment: 30 days.