May 17, 2013


Expert available to discuss Friday earthquakes through the lens of social media


Hamilton, Ont. May 17, 2013They were over faster than you can type 140 characters, but the twin earthquakes that rattled Ontario and Québec on Friday morning sparked an instant reaction on social media. By noon, #earthquake was already trending on Twitter. 


Alex Sévigny, director, Master of Communications Management Program, is available to comment on the use of social media to share information and discuss an event in real-time, and as the story unfolds. His expertise includes social media, reputation management, digital communication and the rise of an oral culture.


He can be reached at 289-339-8325 or (Speaks French). 




For more information, please contact:


Andrew Baulcomb

Public Relations Coordinator

McMaster University

905-525-9140, ext. 23585 


Michelle Donovan

Public Relations Manager

McMaster University

905-525-9140, ext. 22869