Perception expert explains why we see different colours in the dress
HAMILTON, February 27, 2015: Allison Sekuler, a professor in the Department of Psychology, Neuroscience and Behaviour, is available to explain why people see different colours in the dress that has become a media phenomenon.
Some see the dress as blue with black accents. Others see it as white and gold.
Sekuler, whose research specialties include visual perception, is not surprised.
She explains that the different perceptions relate to how the brain automatically adjusts for lighting and context as it makes judgements about colours. The photo of the dress, lacking context, can be seen in more than one way.
Sekuler is available for interviews and can be reached directly at 905-537-8637.
"We're seeing more and more addictions issues, which is a trend on campuses across the country," says Munn. "This program gives us more of the tools we need to help students avoid and overcome addiction and find success in academics and in life."
Munn and the team at McMaster engaged a number of community partners in the Arrive and Thrive project, including the Boris Centre in Addiction Studies, the Hamilton-Wentworth District School Board, the Hamilton Family Health Team, the St. Joe's Youth Wellness Centre, the Centre for Addiction and Mental Health and Alternatives for Youth.
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For more information or to book a TV interview from the campus studio, please contact:
Wade Hemsworth
Public Relations Manager
Office of Public Relations
McMaster University
905-525-9140 ext. 27988
Michelle Donovan
Public Relations Manager
Office of Public Relations
McMaster University
905-525-9140 ext. 22869