December 6, 2012


Media Advisory
Attention: Assignment & Photo Editors


Game on: experts available to discuss developments in NHL talks, fan reaction


Hamilton, Ont. December 6, 2012As negotiations continue in the NHL lockout, McMaster experts are available to discuss the latest developments. 



Alex Sévigny, director of the Master of Communications Management program at McMaster University can provide analysis on the impact the lockout has had on long-suffering hockey fans, and whether or not they will return to Canada’s game.


As an expert in social media, he can also comment on how it can be used to rebuild damaged relationships and why digital communication is critical to the NHL’s success. 


Sévigny can be reached directly at or 289-339-8325.


Mandeep Malik, an assistant professor of marketing, is an expert in brand management and can discuss damage that may have been done to the NHL. 


Malik can be reached at 905-525-9140, ext. 23972 or




For more information please contact:


Michelle Donovan

Public Relations Manager

McMaster University

905-525-9140, ext. 22869