Expert Advisory: BlackBerry's Hail Mary
HAMILTON, November 6, 2015: Mandeep Malik, a retail and marketing expert in McMaster's DeGroote School of Business, is available today to discuss the launch of the BlackBerry Priv, a $900 Android-based smartphone that the company is hoping will put it back on track after several attempts to get back to the company's glory years.
Mandeep Malik is available until 2:30 today malikm@mcmaster.ca and 905-525-9140, ext. 23972.
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For more information, or to arrange a TV interview from the campus studio, please contact:
Michelle Donovan
Public Relations Manager
Office of Public Relations
McMaster University
905-525-9140 ext. 22869
Wade Hemsworth
Public Relations Manager
Office of Public Relations
McMaster University
905-525-9140 ext. 27988