Research

Research implements a proactive research program by analyzing financial, social and business sources critical to the identification, cultivation, solicitation, stewardship and management of prospects, donors and volunteers.

Research actively pursues innovative trends, activities, procedures and technologies in the areas of philanthropy, education and business to further the interests of all members of University Advancement.

Research promotes strong communication with all members of University Advancement, as the mutual sharing of information leads to excellent results.

Related Topics

• There are several external organizatons that provide valuable information as well as professional development opportunities for those interested in Prospect Research:
• Association of Professional Researchers for Advancement (APRA Canada)
• Mailing Lists:
• CANADA PROSPECT L
  Provides a forum for the discussion of prospect research issues from a Canadian perspective
• PROSPECT L
  Electronic mail list provided as a forum for discussion of prospect research issues from an international perspective