Colour and Typography

Colour Palette

The selected palette is comprised of a range of tones that are drawn from the primary school colours to form a primary and secondary palette. Taking in consideration a university the size of McMaster has many departments that already have logos in use, the tertiary colour palette allows the addition of colours to enrich the University as a whole. These colours should be used only as an accent to the primary and secondary palette.
 

Primary Colours



PMS Cool Grey 11 C
PMS 222
100% Black
  • 0% Cyan
  • 2% Magenta
  • 0% Yellow
  • 60% Black
  • Black Screen: 65%
  • Web Safe: #666666
  • 0% Cyan
  • 100% Magenta
  • 15% Yellow
  • 60% Black
  • Web Safe: #990033
  • 0% Cyan
  • 0% Magenta
  • 0% Yellow
  • 100% Black
 

Secondary Colours

PMS Cool Grey 4 C PMS Cool Grey 3 C PMS Cool Grey 2 C
  • 0% Cyan
  • 0% Magenta
  • 0% Yellow
  • 24% Black
  • Black Screen: 24%
  • Web Safe: #999999
  • 0% Cyan
  • 0% Magenta
  • 0% Yellow
  • 17% Black
  • Black Screen: 17%
  • Web Safe: #CCCCCC
  • 0% Cyan
  • 0% Magenta
  • 0% Yellow
  • 10% Black
  • Black Screen: 10%
 

Tertiary Colours

 
PMS 130 PMS 2748  
  • 0% Cyan
  • 27% Magenta
  • 76% Yellow
  • 0% Black
  • Web Safe: #FFCC33
  • 100% Cyan
  • 88% Magenta
  • 0% Yellow
  • 14% Black
  • Web Safe: #003399
 
 

Font Families

Type style can lend a great deal to the personality of the brand. Two fonts, Univers Condensed and ITC Garamond, are consistently used. Those fonts come directly from the font used currently in the McMaster logo adn several other key publications such as the McMaster Times. Each of those font families has several weights (Univers Condensed = bold and light, ITC Garamond = mostly light and light condensed). Using the same two families but at different weights allows designers a range of options while still preserving consistency of font, which is one key to a strong brand "look".