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Web Analytics Program Schedule

April 2013 – August 2013 Program

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Register now for a free iPad mini!Eligibility for this promotional offer is based on receipt of the participant’s registration and payment by March 28, 2013. Standard registration and payment policies of the Centre for Continuing Education apply to this offer. Visit www.mcmastercce.com for more details. Confirmation of registration will be sent to participants. iPad mini will be shipped to qualifying participants upon completion of the program’s first module. iPad is not required for the program and may not be suitable for all online course activities.

Module

Module open

Content hours

Days

Module 1:  Introduction to Web Analytics

April 8, 2013 – April 21, 2013

5

14


Module 2: Digital Collection Techniques and Metrics

May 1, 2013 – May 14, 2013

5

14

Module 3:  Actionable Web Analytics: Key Performance Indicators

May 27, 2013-June 13, 2013

9

18

Module 4:  Mastering the Tools: Maximizing your Digital Analytics Platform

June 24, 2013 – July 14, 2013

10

21

Module 5: Converting Digital Data into Profit

July 24, 2013-August 6, 2013

7

14

 

Register before March 28, 2013

Tuition: $2,995
Course Code: WAP-001

 

September 2013 – February 2014 Program


Module

Module open

Content hours

Days

Module 1:  Introduction to Web Analytics

September 30, 2013 – October 13, 2013

5

14


Module 2: Digital Collection Techniques and Metrics

October 21, 2013 – November  3, 2013

5

14

Module 3:  Actionable Web Analytics: Key Performance Indicators

November 11, 2013
-December 3, 2013

9

23

Module 4:  Mastering the Tools: Maximizing your Digital Analytics Platform

January 6, 2014  – January 25, 2014  

10

20

Module 5: Converting Digital Data into Profit

February 3, 2014 – February 15, 2014  

7

13

Register before September 16, 2013  
Tuition: $2,995
Course Code: WAP-001

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Note to McMaster employees:  The Web Analytics Program is currently not funded under the University’s tuition assistance benefit.  Employees still interested in enrolling will need to pay for the program tuition individually or with an approved departmental account.