
Web Analytics Program Schedule
April 2013 – August 2013 Program
![]() |
Module |
Module open |
Content hours |
Days |
Module 1: Introduction to Web Analytics |
April 8, 2013 – April 21, 2013 |
5 |
14 |
|
May 1, 2013 – May 14, 2013 |
5 |
14 |
Module 3: Actionable Web Analytics: Key Performance Indicators |
May 27, 2013-June 13, 2013 |
9 |
18 |
Module 4: Mastering the Tools: Maximizing your Digital Analytics Platform |
June 24, 2013 – July 14, 2013 |
10 |
21 |
Module 5: Converting Digital Data into Profit |
July 24, 2013-August 6, 2013 |
7 |
14 |
Register before March 28, 2013
Tuition: $2,995
Course Code: WAP-001
September 2013 – February 2014 Program
|
Module open |
Content hours |
Days |
Module 1: Introduction to Web Analytics |
September 30, 2013 – October 13, 2013 |
5 |
14 |
|
October 21, 2013 – November 3, 2013 |
5 |
14 |
Module 3: Actionable Web Analytics: Key Performance Indicators |
November 11, 2013 |
9 |
23 |
Module 4: Mastering the Tools: Maximizing your Digital Analytics Platform |
January 6, 2014 – January 25, 2014 |
10 |
20 |
Module 5: Converting Digital Data into Profit |
February 3, 2014 – February 15, 2014 |
7 |
13 |
Register before September 16, 2013
Tuition: $2,995
Course Code: WAP-001

Note to McMaster employees: The Web Analytics Program is currently not funded under the University’s tuition assistance benefit. Employees still interested in enrolling will need to pay for the program tuition individually or with an approved departmental account.

