Web Analytics Program Schedule

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September 2013 – February 2014 Program


Module

Module open

Module 1:  Introduction to Web Analytics

September 30, 2013 – October 13, 2013


Module 2: Digital Collection Techniques and Metrics

October 21, 2013 – November  3, 2013

Module 3:  Actionable Web Analytics: Key Performance Indicators

November 11, 2013
-December 3, 2013

Module 4:  Mastering the Tools: Maximizing your Digital Analytics Platform

January 6, 2014  – January 25, 2014  

Module 5: Converting Digital Data into Profit

February 3, 2014 – February 15, 2014  

Register before September 16, 2013  
Fee: $2,995
Code: WAP-001

Early Bird Special!

Register before August 30, 2013
Fee: $2,595
Code: WAP-001

January 2014 - April 2014 'Fast Track' Option


Module

Module open

Module 1:  Introduction to Web Analytics

January 20, 2014 - January 31, 2014


Module 2: Digital Collection Techniques and Metrics

February 3, 2014 - February 14, 2014

Module 3:  Actionable Web Analytics: Key Performance Indicators

February 18, 2014 - March 7, 2014

Module 4:  Mastering the Tools: Maximizing your Digital Analytics Platform

March 17, 2014- April 4, 2014

Module 5: Converting Digital Data into Profit

April 7, 2014 -April 21, 2014

Program Fee: $2995

 

Early Bird Special!

Register before December 16, 2013
Fee: $2,595

 

March 2014 - July 2014 Program


Module

Module open

Module 1:  Introduction to Web Analytics

March 17, 2014 - March 28, 2014


Module 2: Digital Collection Techniques and Metrics

April 7, 2014 - April 18, 2014

Module 3:  Actionable Web Analytics: Key Performance Indicators

April 25, 2014 - May 20, 2014

Module 4:  Mastering the Tools: Maximizing your Digital Analytics Platform

May 26, 2014 - June 16, 2014

Module 5: Converting Digital Data into Profit

June 30, 2014 - July 13, 2014

Fee: $2,995

Early Bird Special!

Register before Feburary 21, 2014
Fee: $2,595
Code: WAP-001

 

 

 

Note to McMaster employees:  The Web Analytics Program is currently not funded under the University’s tuition assistance benefit.  Employees still interested in enrolling will need to pay for the program tuition individually or with an approved departmental account.