PrintWeb Analytics Program - Careers
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Web Analysts are employed by marketing, IT merchandising, and business intelligence departments in many sectors including retail, media, government, and education. This emerging skill-set is critical to any organization with an online presence.
"In the midst of a recession, the starting salary for a digital analyst across key geographic locations is $60,800, which makes the analytics industry a good one to be in."
Digital Analytics Association, 2012
For specific information regarding potential career pathways for Web Analytics, please visit the following sites:
Digital Analytics Association (DAA)
Job Bank
http://www.digitalanalyticsassociation.org/networking/#careerdevelopment
Both members and non-members of the DAA may search for current openings by searching the DAA job bank.
Search by job title, city, country or a blanket search by leaving all fields empty.
Career Development Resources
DAA’s Career Guide for Digital Analysts (members only)
Compiled from the insight of a representative sample of industry perspectives (client, vendor, agency and consulting side), the DAA’s Career Guide for Digital Analysts is an overview of careers in the digital measurement industry, including:
- The types of companies analysts can work for;
- Typical hierarchy and responsibilities for each role;
- Educational and skill set requirements, including the importance of emerging skill sets; and
- Advice for those looking to break into the field, be promoted or find a new opportunity.
Linked in:
http://www.linkedin.com/skills/skill/Web_Analytics
From Linked in – you may consider joining the following web analytics groups:
- Digital Marketing
- http://www.linkedin.com/groups?gid=62352&trk=skills
- Digital Analytics Association: http://www.linkedin.com/groups?gid=36402&trk=skills
- Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info: http://www.linkedin.com/groups/Online-Marketing-Web-Analytics-Ecommerce-2967?gid=2967&trk=skills