Public Relations Program Requirements

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Certificate in Public Relations Requirements

• Students will take Introduction to Public Relations Practice plus any five courses (18 units). 
• Students with equivalent work experience may have the pre-requisite requirement waived and can choose any 6 courses to complete the certificate program.
  
  

Diploma in Public Relations Management Requirements

• Students must take all six “core” courses plus any three electives (27 units)
• “Introduction to Public Relations Practice” is a pre-requisite for all of the courses in the program.  Student with significant and direct public relations work experience may be exempt from this “pre-requisite” requirement.
  

All courses are offered in-class.

Core Courses

• Introduction to Public Relations Practice (462-001)(3.0 units)
• Public Relations Writing (462-002) (3.0 units)
• Public Relations Planning & Management (462-003) (3.0 units)
• Media Relations (462-004) (3.0 units)
• Business Management for Public Relations (462-005) (3.0 units)
• Measurement & Evaluation in Public Relations (462-006) (3.0 units)
  
  

Elective Courses

• Issue and Crisis Communication Planning (462-007) (3.0 units)
• Employee Communications (462-008) (3.0 units)
• Final Project (Independent Study) (462-012) (3.0 units)
• Building Social Media Relationships (formerly Social Media) (462-011) (3.0 units)
• Social Media Research and Tec hniques (462-013) (3.0 units)
• Internship (462-014) (3.0 units)