Marketing Diploma (8917) Requirements

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Academic Credit – 24 Units

To earn a diploma, students must complete five core courses (15 units) and three elective courses (9 units). Each course in the diploma is worth 3 units.

Please note that Introduction to Marketing (or equivalent education/work experience) is a pre-requisite for all of the courses in the program.

All courses are offered in-class unless otherwise noted.

Required Courses

• Introduction to Marketing (570-819 in-class or 570-419 online)
• Marketing Plans and Implementation (319-001)
• Consumer Behaviour (319-002)
• Marketing Communications (319-003)
• Business Administration I (570-825 in-class or 570-424 online)
  
  

Electives (choose 3)

• Market Research (319-004)
• Branding and Image (319-006)
• Business to Business Marketing (319-007)
• Building Social Media Relationships (462-011)
• Social Media Research and Techniques (462-013)