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Marketing Diploma Program at McMaster University near Toronto Ontario

There’s Marketing in Everything.


This program has been designed in association with the DeGroote School of Business to help students develop and enhance the knowledge and skills required to succeed in a marketing profession. Successful marketing includes analyzing customer needs and wants, building customer relationships, understanding the competition, communicating ideas, developing a strategic marketing plan and executing it properly.


Who should take this program

  • newcomers to the field
  • professionals with marketing duties wishing to enhance their skills

There is no formal admission procedure. Students should register at least three weeks before classes begin.

Courses can be taken as part of  the diploma program or individually.