PrintManagement Studies Course Descriptions
Core Courses
570-424/825 Business Administration I (3 units) Register for this class.
This course is organized into four sections: Business & Economic Systems, Management Functions, Business Functions, and Business and the Environment. Through lectures and interactive case discussions, this course helps students to gain an understanding of the basic concepts associated with human resources management, marketing, production, financial management and general business administration in the Canadian context. Emphasis will be placed on the importance of timely planning and on the concept of an organization as an open system continually interacting with its environment and the need for congruency between the various components.
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570-427/827 Communications (3 units) Register for this class.
This comprehensive course is designed to help students understand the principles of interpersonal communication as a key element of effective management. Communication principles are applied to management issues including corporate culture, organizational communication, leadership and motivation, problem-solving, decision making, cultural diversity and communicating change. Students will learn interpersonal, written and oral communication skills that are necessary to improve overall communication with others (peers, superiors, subordinates and clients) within an organizational setting. Internet access required.
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570-425/925 Introductory Financial Accounting (3 units) Register for this class.
This course explores the basic principles and techniques underlying the financial statements typically issued to the general public. Generally accepted accounting principles, the accounting transaction cycle, the financial statements and the specific items which make up the balance sheet are examined.
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974-401/901 Human Resources Management (3 units) Register for this class.
The Human Resources Management course provides an overview of the fundamentals of human resource management and the importance and impact of human resource management on an organization. The course will focus primarily on seven major areas: strategic human resources management, planning human resources, attracting and selecting human resources, placing, developing and evaluating human resources, rewarding human resources, maintaining high performance and evaluating human resources strategies.
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570-419/819 Marketing (3 units) Register for this class.
Study market and product planning, pricing strategies, brand equity, distribution and promotion. This course focuses on a consumer-centered approach to marketing.
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General Electives
570-830 Basic Bookkeeping (1.5 units) Register for this class.
This distance course is intended to provide students with a thorough review and improved understanding of the fundamental bookkeeping concepts, theory and applications that are necessary for various CCE diploma and certificate programs. Students will learn some of the basic principles and skills commonly associated with a senior high school level understanding of bookkeeping. Internet access required.
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610-852 Business Administration II: Strategic Management (3 units) Register for this class.
Through extensive use of case analysis and discussions this course provides practical training in establishing goals and objectives for organizations and in formulating business strategies and plans. Particular emphasis will be placed on the process for developing business strategies, including the identification of various stakeholders and the need for congruency among such functions as human resources, labour relations, marketing, production, finance, sales, and research and development. Students will be encouraged to use and develop their creativity through experiential learning and case analysis.
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570-936 Business Law (3 units) Register for this class.
This course highlights legal topics that accountants and general business managers might encounter. Contract law, agency and the law of torts are examined in order to recognize where legal problems exist and what avenues are open to resolve them.
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570-855 Business Statistics (3 units) Register for this class.
This course will provide students with a general understanding of statistical techniques commonly used in solving business problems and undertaking market research. Topics include frequency distributions, measures of central tendency and dispersion, probability theory, sampling distributions, estimations of means and proportions, simple regression and correlation, time series and index numbers.
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570-810 Effective Business English (3 units) Register for this class.
An in-depth study of written business communications including memos, letters and reports. This practical course covers grammar, punctuation, usage and style in effective business writing. Students will learn the fundamentals of grammar and how to analyze their own writing to improve clarity and effectiveness.
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570-811 International Business (3 units) Register for this class.
This course will examine a range of business functions across international boundaries, including, development, implementation, operations and evaluation. Lectures and discussions will focus on trade, investment theory, international business strategy, the environment, and managerial activities within an international environment.
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570-932 Management Information Systems (3 units) Register for this class.
This course will introduce students to the concepts of system analysis, design and implementations, with reference to the relationship between system management and organizational development. Topics to be covered include: the technology, analysis, systems evaluation and applications of an accounting information system (AIS), AIS and organizational decision-making, systems design and monitoring, control types of an AIS and marketing/purchasing applications.
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570-816 Operations Management Techniques (3 units) Register for this class.
This course introduces the students to operations management concepts, models and techniques that have broad areas of application. The course covers forecasting, capacity planning, inventory control, project management, transportation cost analysis, quality control, and problem solving techniques. Emphasis is on the quality of products and services as the primary competitive strategy in the global marketplace.
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570-829 Preparatory Mathematics (1.5 units) Register for this class.
This hybrid course is intended to provide students with a thorough review and improved understanding of the fundamental mathematical concepts, theory and applications that are necessary for various Centre for Continuing Education diploma and certificate programs. Through the use of a combination of self-guided on-line reading, discussions, exercises and quizzes that are coupled with in-class tutorials and a final exam, students will learn some of the basic principles and skills commonly associated with a senior high school level understanding of mathematics. There is no prerequisite for this course but a working familiarity with and access to the Internet and a web browser are necessary.
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570-847 Principles & Practices of Supervision (3 units) Register for this class.
The objective of this course is to acquaint students with an understanding of the behaviours that lead to effective supervision. This will include a combination of lectures and discussions which will convey supervisory and leadership concepts in the context of everday work experiences. The focus of study will be related to the concept of Situational Leadership.
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Finance Electives
570-818 Economics (3 units) Register for this class.
This course is designed to provide students with a fundamental understanding of economics. Through a combination of lectures, discussions and short presentations, students will learn the basic principles of microeconomics and macroeconomics. There is no Prerequisite for this course however some knowledge of graphs and equations is required.
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570-817 Finance & Accounting for Non-Accountants (3 units) Register for this class.
This course is designed to provide an introduction to the concepts, language and uses of financial and management accounting in business. The course will cover: business financial statements, including basic accounting concepts, financial statements, financial statement analysis, and sources of finance; and business control emphasizing elementary financial management, cost and budgetary control systems, capital budgeting, profit planning and current developments in accounting.
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570-933 Financial Management (3 units) Register for this class.
This course introduces the accountant to the techniques and applications of finance necessary for sound asset and equity management. Particular emphasis is placed on working capital levels, capital structure and distribution of profits. Short and long term financing instruments are described and the cost of capital, as it applies to investment decisions as well as financial issues, is examined. Some issues are: portfolio theory, capital asset pricing model (CAPM), agency theory, and option pricing
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570-490 Financial Modeling
Financial modeling refers to the process of building algorithms to solve
a variety of finance-related problems. Financial modeling underlies and supports a broad set of decisions a manager may be called upon to make.
(Prerequisite: Financial Management + either Introductory Financial
Accounting or Accounting for Non-Accountants)
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Financial Statement Analysis
Coming soon.
Human Resources Electives
974-898 Compensation (3 units) Register for this class.
To provide an understanding of the process, issues and techniques involved in developing and administering a compensation system. The course should enable the student to gain knowledge of (a) both the theoretical and applied aspects of the compensation function, (b) the linkage between the compensation function and the organizational management process and (c) the compensation system design necessary to attract, retain and motivate the required workforce.
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974-923 Human Resources Planning (3 units) Register for this class.
Students will learn the theory behind Human Resource Planning. Specific areas of discussion include, setting the foundation for Human Resource planning, Job Analysis, Manpower Planning and Forecasting, Management Development, HRIS and program implementation. Case studies and assignments will provide students with the opportunity for practical application.
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974-899 Labour Relations (3 units) Register for this class.
The purpose of this course is to provide students with a working knowledge of the institutions and processes (both regulatory and non-regulatory) that govern the relationship between employers and employees in Ontario. The emphasis will be on the process of collective bargaining and grievance resolution.
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974-921 Occupational Health & Safety (3 units) Register for this class.
The major objective of the course is to introduce those who are involved in human resource management to the broad and ever changing field of occupational health and safety. The multiple dimensions of technical, legislative, political and personal issues are a required part of the training for a professional.
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570-821 Organizational Behaviour (3 units) Register for this class.
The objective of this course is to provide a conceptual and empirical understanding of the structure and function of human behaviour in organizations. Students will study the behavioural influences which affect productivity, organizational effectiveness and efficiency. Topics to be discussed include perception, job and organizational design, decision-making and leadership. Individual and group exercises and the analysis of case material will be used to enhance a practical understanding of theoretical concepts.
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974-897 Recruitment & Selection (3 units) Register for this class.
This highly interactive course covers topics such as the need to plan the acquisition of human resources based on anticipated corporate productivity needs, the provisions and impact of human rights, pay equity, employment equity and freedom of information measures, and different recruitment and selection techniques and their strengths and weaknesses.
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974-902 Training & Development (3 units) Register for this class.
The primary objective of this course is to examine the functional roles of training and development in the organization. Working models will be analyzed through case studies to illustrate the critical importance of planning within an instructional systems approach. Topics to be discussed include: training and development in review; the psychology of learning, needs assessment and analysis; objectives; standards and performance; program design and evaluation; the management of training; group dynamics.
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Marketing Electives
Branding (319-006) Register for this class.
This course will explore the world of branding that is so pervasive in our society today. We will discuss the foundation, application, and management of a strong brand. Topics will include key branding principles and brand equity, characteristics of a strong brand, brand building and positioning, the role of ethics in branding and the organizational framework for managing brands.
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Business to Business Marketing (319-007) Register for this class.
To be effective in the marketing domain, marketing strategies need to take into account not only the customer but also the customer’s customers. While the basic principles of marketing still apply to business to business marketing there are significant differences with the traditional consumer marketing. Business to business marketing tends to be more sophisticated because business transactions typically include multiple levels of stakeholders and multiple decision makers. Business partners also play a greater role in the ultimate delivery of goods and services – whether on the supply or the distribution side. This course will teach the students the basic institutional details and principles of successful business to business marketing.
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Consumer Behaviour (319-002) Register for this class.
Consumer Behaviour pertains to the study of why and how consumers make decisions related directly or indirectly to a consumption event. For marketers, understanding the field of consumer behaviour is perhaps the most important tool for commercial success. This course will cover five aspects – the inner workings in the mind of a consumer that deals with consumer psychology; the different situational factors that influence the consumer decision; the process by which a consumer makes a decision; the aggregate aftermath of consumer decisions; and finally the key issues surrounding ethics and social responsibility.
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E-Marketing (319-005) Register for this class.
E-Marketing can be thought of as the process of creating, communicating and exchanging value between different stakeholders using information technology, generally over the Internet. The fast pace of technological change makes e-marketing a moving target. Even more challenging perhaps is that the electronic medium brings forth changes in the expectations of both customers and business partners. This course will teach students the basic institutional details and principles of E-Marketing. It will give students the tools and frameworks to go beyond a day to day operation and inculcate the ability to think strategically in a fast changing E-Marketing landscape. The students will learn about best practices in E-Marketing as well as engage in practical learning experiences.
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Integrated Marketing Communications (319-003) Register for this class.
This course will focus on the important marketing topic of communication. The course will examine the strategy of communication and the effective use of communication elements: advertising, sales promotion, personal selling, public relations, event marketing, and media.
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Marketing Plans and Implementation (319-001) Register for this class.
A company’s marketing plan is a document that outlines the overall marketing strategy, specific actions to be undertaken and the logic underlying the recommendations. As such, it is the culmination of a detailed analysis of the company’s marketing situation and is a vital resource in a competitive market. This course builds on the introductory marketing course and will teach the basics of creating and communicating effective marketing plans by covering different aspects of such a plan like marketing audits, market analysis, marketing strategy, tactics and implementation tools.
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Market Research (319-004) Register for this class.
Effective marketing decisions often depend on effective marketing research. In a fast changing marketing landscape, and with subjective perceptions often driving customer decisions, data is often difficult to collect and when collected can be misleading and confusing. Proper marketing research techniques allow the marketing practitioner to sift through the noise to collect and analyze data for generating the most effective marketing insights. For this, market researchers deploy a wide variety of tools, procedures and frameworks leading to the proper collection, analysis and use of such data. This course will teach students the basic statistical procedures and how to interpret statistical results. A previous course in statistics is NOT required.
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Building Social Media Relationships (462-011) Register for this class.
Explore the theoretical aspects and practical applications of social media tools including blogs, wikis, social media websites (i.e. Facebook and YouTube) to engage new audiences and build relationships.
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Social Media Research and Techniques (462-013) Register for this class.
Apply social media knowledge to public relations practice by conducting research, campaigns and engaging communities. Study current business cases to explore best practices.
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Risk Management Electives
570-813 Risk Assessment (3 units) Register for this class.
focuses on the first two steps of the risk management decision making process: (1) identifying and analyzing the loss exposures and (2) developing alternative techniques for treating each exposure. Subjects treated include choosing the best risk management alternative, guidelines for selecting the most appropriate techniques for handling each exposure.
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570-814 Risk Control (3 units) Register for this class.
This course explores the selection, implementation and monitoring of risk control techniques which are essential in preventing or minimizing potential losses before they occur. Fault free study, statistical analysis, contractual liability reviews and in-house safety programs are detailed. The course will examine the two dimensions of loss, frequency and severity, with particular attention on losses to property, people, net income and liability.
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570-815 Risk Finance (3 units) Register for this class.
This course is an examination of the selection, implementation and monitoring of risk financing techniques, which are ways an organization can obtain funds to pay for any accidental losses that occur. Topics include framework and criteria for risk financing techniques; financing property, net income, liability and personnel losses; accounting and some income tax aspects of accidental losses; implementing risk retention, including use of affiliated assurers; insurance pricing; selection of insurers and their representatives; and risk cost allocation.