Business Administration - Marketing Requirements

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To earn a Business Administration Diploma with a concentration in Marketing, you must complete five core courses and four elective courses. Each course in the diploma is worth 3.0 units.

You can complete the program at your own pace. Please contact us to develop a study plan.

Business Administration Core Courses (required)

All core courses are available in in-class and instructor-led online formats.

• 570-825/424 Business Foundations
• 570-819/419 Introduction to Marketing
• 570-817/440 Business Finance & Accounting
• 570-821/421 Organizational Behaviour
• 569-850/450 Business Communications

Marketing Electives (choose four)

Available in in-class and instructor-led online formats as indicated on descriptions page.

• 319-001 Marketing Plans and Implementation 
• 319-002 Consumer Behaviour
• 319-003 Integrated Marketing Communications
• 319-004 Market Research
• 319-006 Branding
• 319-007 Business to Business Marketing
• 462-011 Building Social Media Relationships
• 462-013 Social Media Research and Techniques
  

Please note that Introduction to Marketing (or equivalent education/work experience) is a pre-requisite for all of the marketing elective courses.